Brian Calle, co-founder of LA Weekly and Irvine Weekly, shares his thoughts on present-day media traits and how to amplify the international access of a model.

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Brian Calle, co-founder of LA Weekly and Irvine Weekly, talks about some of the problems of staying a traditional media outlet in 2019, such as declining print advertising and marketing income, as properly as how resourceful monetization procedures can assistance to solve individuals problems.

Calle and The Playbook host David Meltzer discuss matters these as the expansion of influencer advertising, the escalating prevalence of freelancers in the media, and why Irvine is the economic motor for Southern California. The pair also chat about their passion for the growing esports current market, developing communities via social media and advice for younger business owners who want to want to operate in media.

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